BRAND GUIDELINES
Welcome to the official brand guidelines for flyADVANCED Aviation Group. Here you'll find everything you need to represent our brand consistently.
flyADVANCED Colors
flyGATEWAY Colors
Logo Usage
The "fly ONLY" logo is the preferred mark for all brand contexts. We recommend using the "fly" logo alone whenever possible, as it best represents our brand's simplicity, flexibility, and forward-thinking spirit. Please use the "fly ONLY" logo across all digital, print, and environmental applications unless a specific business line or co-branding context requires otherwise.
Media Download: flyADVANCED Logos
Logo Usage
The "fly ONLY" logo is the preferred mark for all brand contexts. We recommend using the "fly" logo alone whenever possible, as it best represents our brand's simplicity, flexibility, and forward-thinking spirit. Please use the "fly ONLY" logo across all digital, print, and environmental applications unless a specific business line or co-branding context requires otherwise.
Media Download: flyGATEWAY Logos
If you are building something for just Career Students, please reach out to marketing@flyadvanced.com for access to those specific logos.
Typography
Our typography system is designed to be clean, modern, and highly readable. We use Hanken Grotesk as our primary typeface, with specific weights and sizes for different purposes.
Primary Typeface
Hanken Grotesk
Our primary typeface is Hanken Grotesk, a modern geometric sans-serif that embodies our brand's forward-thinking and professional nature.
Download: Google Fonts - Hanken Grotesk
Implementation: Add this line to your HTML head:
<link rel="stylesheet" href="https://use.typekit.net/xmh1sev.css">
Secondary Typeface
Audrielle
Our secondary typeface, Audrielle, is a casually sophisticated signature style script. It should be used exclusively for the flyADVANCED brand in specific contexts that emphasize our tropical, destination-focused, and boutique nature.
Approved Usage:
- flyADVANCED brand tagline: "Global reach with a boutique touch"
- Destination-focused marketing materials
- Tropical and summer-themed campaigns
- Boutique service messaging
Implementation:
Audrielle is available through Adobe Fonts. Add this line to your HTML head:
<link rel="stylesheet" href="https://use.typekit.net/[YOUR-KIT-CODE].css">
Headlines
H1 Headline (Black - 900)
Note: All H1 headlines are displayed in uppercase by default
H2 Headline (Bold - 700)
H3 Headline (Medium - 500)
H4 Headline (Regular - 400)
Body Text
Large Body Text (Regular - 400)
Standard Body Text (Regular - 400)
Small Body Text (Regular - 400)
Special Text
Medium Weight Text
Bold Weight Text
Black Weight Text
Normal Weight Italic Text
Special Headlines
Global reach with a boutique touch
Used exclusively for flyADVANCED brand tagline and destination-focused messaging
Restricted Typeface
Handel Gothic
Handel Gothic is used exclusively in our logo. This font should not be used anywhere else in any brand materials or communications.
Implementation: Already included in the project via Adobe Fonts
font-family: handel-gothic, sans-serif;
Voice & Tone
Our brand voice is professional yet approachable, confident but not arrogant, and always focused on delivering value to our audience.
Taglines
- PLANE GENIUS. Only for use with flyADVANCED
- YOUR GATEWAY TO AVIATION Only for use with flyGATEWAY
- Global reach with a Boutique Touch See restrictions above
Do's
- Be clear and direct
- Use active voice
- Focus on benefits
- Maintain professionalism
- Be solution-oriented
Don'ts
- Avoid jargon
- Don't be overly casual
- Don't make promises we can't keep
- Avoid negative language
- Don't use industry clichés
Visual Elements
Our visual elements help create a cohesive and recognizable brand presence across all touchpoints.
Photography Style
We use high-quality, professional photography that showcases:
- Clean, modern aircraft
- Professional pilots and staff
- State-of-the-art facilities
- Diverse and inclusive imagery
Iconography
Our icon system is:
- Simple and clean
- Consistent in style
- Easy to understand
- Scalable for all uses
Email Signature Generator
*Please do not use images in your signature. The signature you paste in Outlook should be exactly as it's output above.